The biggest little bike shop on Frederick Street.

JRA Bicycle Co. is a passionate, rider owned bike shop specialising in service and repairs of all types of bicycles. From 3 meter long cargo bikes to world class TT bikes, we see it all.

With over 55 years combined mechanical knowledge, Alex and Rick will be able to address any specific issues that you might come across, suggest the right level of care, keep you informed if things aren't what they seem and return your bike happy, clean and in a reasonable timeframe.

From bike packing to enduro racing, we know how important it is to have your noble steed running like a dream.

Alex and Bradley Harris showcasing the trails around Wanaka, riding the Yeti SB130-LR and Yeti SB150.


What we can do for you and your bicycle.


Our purpose built workshop is ready to get your bike back on track and ready to ride. With more specialist tools than your average bike shop, we are fully equipped for anything for all your needs.


We carry a large range of parts & components in store and anything we don't have we can get.

Custom Builds

Build your dream bike or custom wheel set with us. We pride ourselves on our attention to detail and producing the highest quality builds around.

We are a Yeti NZ dealer.

Yeti Cycles makes race-bred, obsessively engineered, masterfully crafted mountain bikes proven by the fastest riders in the most demanding conditions.

"Drop in for a yarn or give us a call and we can get the wheels turning on your perfect ride"
021 0243 2403

Contact Us

Call, email, or pop in for a visit.

Phone: 021 0243 2403

Monday 9am – 5pm
Tuesday 9am – 5pm
Wednesday 9am – 5pm
Thursday 9am – 5pm
Friday 9am – 5pm
Saturday closed
Sunday closed